Helsebemanning: from weakest to largest Nordic market with Globus.ai

Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK. With a candidate base of 14,000 doctors and nurses and large volumes of incoming job requests flowing in through portals and email every day, recruiters were spending significant time on manual job handling and candidate distribution.

Helsebemanning wanted to streamline and automate this manual process as much as possible and turned to Globus.ai. With Globus.ai as the engine behind the staffing operation, Sweden went from the weakest market in the group to the largest in just one year, and recruiters got around a full working day back every week.

The challenge

Before implementing Globus.ai, the Swedish market was especially demanding. Framework agreements were tight, and the team simply could not move volume fast enough. Reaching the right candidates for the right jobs meant manually downloading Excel files from portals, keeping track of incoming emails, and pasting candidate lists into blind-copy emails.

Recruiters were spending at least ten hours every week on these tasks. Time that would be better spent otherwise. With a candidate base of 14,000 doctors and nurses, the manual approach had hit its ceiling.

How they use Globus.ai

By using Globus.ai as the engine behind their staffing operation, the platform now handles most of the heavy lifting:

• Automatically reads and structures job requests from emails and VMS portals
• Matches assignments to relevant candidates based on role and specialty
• Distributes daily campaigns to specialty groups
• Sorts and filters the candidate pool
• Manages responses from candidates and instantly alerts recruiters

For the recruiters, the change in daily workflow is concrete. They just need to confirm that everything looks right and trigger the campaign.

“Globus.ai works. We reach more candidates, do less work, and we book more doctors. Sweden was a tragedy. Now it is exactly the opposite, Sweden is our largest market.”

Thom-Erik Gruer · CEO, Helsebemanning

The results

The numbers and the market position both moved in the right direction:

• Recruiters reduced weekly time spent on manual job handling and send-outs by up to 70%
• Sweden moved from being the weakest market to being the largest market for Helsebemanning
• The team reaches significantly more doctors per campaign with less manual work
• Booking volume is up
• Globus.ai infrastructure scales without adding headcount
• The platform has been stable and reliable in daily operations

The qualitative shift matters as much as the metrics. The team now has time to focus on relationship-building, on candidates who need a personal touch, and on the parts of staffing that genuinely benefit from a human in the loop.

“Before, I spent at least 10 hours a week managing jobs and creating emails. Globus handles all the sorting, I just need to check that things are coming in.”

Marie Bjuhr-Pettersson · Operations Manager Sweden, Helsebemanning

The AI agents behind the results

Three Globus.ai agents do the repetitive work behind these numbers. Recruiters confirm before anything goes out.

• Eira reads job requests from emails and VMS portals and turns each one into a structured job, with no retyping.
• Saga matches every assignment to the right doctors by role and specialty, from Helsebemanning's own candidate pool.
• Nora sends the daily campaigns to each specialty group and passes interested doctors straight to a recruiter.

Together they handled 32,000+ jobs in a year and cut the time spent on job handling and send-outs by up to 70%. That is what let Sweden go from the weakest to the largest market without adding headcount.

Why Globus.ai

Helsebemanning is a deliberate AI-forward agency. They are already running AI agents in other parts of the business, and they are sharp critics of vendors who do not deliver. Their feedback on Globus.ai is concrete: a partner that listens, responds quickly, and understands challenges in a holistic way.

What made the partnership stick was not just the platform, but the operating model around it. One clear point of contact. Fast turnaround. A willingness to actually understand the workflow before changing it and further developing the platform.

“I am generally impressed by the speed of support when we contact Globus.ai. That part has worked perfectly. They understand the challenges and quickly deliver solutions.”

Marie Bjuhr-Pettersson · Operations Manager Sweden, Helsebemanning

About Helsebemanning

Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK. Helsebemanning has a clear strategy of using technology as a competitive advantage.

FAQ

Q: What problem did Helsebemanning solve with Globus.ai?

Helsebemanning replaced manual job handling and candidate distribution with Globus.ai-powered automation. Before, recruiters spent at least ten hours per week downloading Excel files from VMS portals, tracking incoming job request emails, and pasting candidate lists into blind-copy campaigns. Globus.ai now reads and structures job requests from emails and portals, matches them to relevant candidates, and distributes campaigns automatically.

Q: How much time did Helsebemanning save with Globus.ai?

Helsebemanning recruiters reduced weekly time spent on job handling and candidate distribution by up to 70%, equivalent to around a full working day back every week per recruiter. Operations Manager Sweden Marie Bjuhr-Pettersson previously spent at least ten hours a week on these tasks.

Q: How did Globus.ai change Helsebemanning’s Swedish market position?

Sweden went from being Helsebemanning’s weakest market to its largest in one year. Framework agreements in Sweden had been tight and the team could not move volume fast enough manually. With Globus.ai automating job intake and campaign distribution, Helsebemanning reaches significantly more candidates per campaign and books more doctors.

Q: How many jobs does Globus.ai handle for Helsebemanning?

Globus.ai auto-handles more than 32,000 jobs per year for Helsebemanning. The platform reads job requests from emails and VMS portals, structures them, matches them to candidates in a base of 14,000 doctors and nurses, and distributes campaigns across specialty groups, without adding headcount.

Q: Which countries does Helsebemanning operate in?

Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK.

Q: Why did Helsebemanning choose Globus.ai?

Helsebemanning is a deliberate AI-forward agency and a sharp critic of vendors who do not deliver. CEO Thom-Erik Gruer and Operations Manager Sweden Marie Bjuhr-Pettersson highlight Globus.ai as a partner that listens, responds quickly, and understands challenges in a holistic way: one clear point of contact, fast turnaround, and a willingness to understand the workflow before changing it.

Q: How does Globus.ai integrate with VMS portals and email for Helsebemanning?

Globus.ai automatically reads and structures incoming job requests from both emails and VMS portals. It then matches each assignment to relevant candidates based on role and specialty, sorts and filters the candidate pool, distributes daily campaigns to specialty groups, manages responses, and alerts recruiters in real time, so the recruiter only needs to confirm and trigger the campaign.