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Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK. With a candidate base of 14,000 doctors and nurses and large incoming order volumes flowing in through portals and email every day, recruiters were spending significant time on manual order handling and candidate distribution.
Helsebemanning wanted to streamline and automate this manual process as much as possible and turned to Globus.ai. With Globus.ai as the engine behind the staffing operation, Sweden went from the weakest market in the group to the largest in just one year, and recruiters got around a full working day back every week.
Before implementing Globus.ai, the Swedish market was especially demanding. Framework agreements were tight, and the team simply could not move volume fast enough. Reaching the right candidates for the right jobs meant manually downloading Excel files from portals, keeping track of incoming emails, and pasting candidate lists into blind-copy emails.
Recruiters were spending at least ten hours every week on these tasks. Time that would be better spent otherwise. With a candidate base of 14,000 doctors and nurses, the manual approach had hit its ceiling.
By using Globus.ai as the engine behind their staffing operation, the platform now handles most of the heavy lifting:
For the recruiters, the change in daily workflow is concrete. They just need to confirm that everything looks right and trigger the campaign.
“Globus.ai works. We reach more candidates, do less work, and we book more doctors. Sweden was a tragedy. Now it is exactly the opposite, Sweden is our largest market.”
Thom-Erik Gruer · CEO, Helsebemanning
The numbers and the market position both moved in the right direction:
The qualitative shift matters as much as the metrics. The team now has time to focus on relationship-building, on candidates who need a personal touch, and on the parts of staffing that genuinely benefit from a human in the loop.
“Before, I spent at least 10 hours a week managing jobs and creating emails. Globus handles all the sorting, I just need to check that things are coming in.”
Marie Bjuhr-Pettersson · Operations Manager Sweden, Helsebemanning
Helsebemanning is a deliberate AI-forward agency. They are already running AI agents in other parts of the business, and they are sharp critics of vendors who do not deliver. Their feedback on Globus.ai is concrete: a partner that listens, responds quickly, and understands challenges in a holistic way.
What made the partnership stick was not just the platform, but the operating model around it. One clear point of contact. Fast turnaround. A willingness to actually understand the workflow before changing it and further developing the platform.
“I am generally impressed by the speed of support when we contact Globus.ai. That part has worked perfectly. They understand the challenges and quickly deliver solutions.”
Marie Bjuhr-Pettersson · Operations Manager Sweden, Helsebemanning
Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK. Helsebemanning has a clear strategy of using technology as a competitive advantage.
Helsebemanning replaced manual order handling and candidate distribution with Globus.ai-powered automation. Before, recruiters spent at least ten hours per week downloading Excel files from VMS portals, tracking incoming order emails, and pasting candidate lists into blind-copy campaigns. Globus.ai now reads and structures orders from emails and portals, matches them to relevant candidates, and distributes campaigns automatically.
Helsebemanning recruiters reduced weekly time spent on order handling and candidate distribution by up to 70%, equivalent to around a full working day back every week per recruiter. Operations Manager Sweden Marie Bjuhr-Pettersson previously spent at least ten hours a week on these tasks.
Sweden went from being Helsebemanning’s weakest market to its largest in one year. Framework agreements in Sweden had been tight and the team could not move volume fast enough manually. With Globus.ai automating order intake and campaign distribution, Helsebemanning reaches significantly more candidates per campaign and books more doctors.
Globus.ai auto-handles more than 32,000 jobs per year for Helsebemanning. The platform reads orders from emails and VMS portals, structures them, matches them to candidates in a base of 14,000 doctors and nurses, and distributes campaigns across specialty groups, without adding headcount.
Helsebemanning is a Nordic healthcare staffing company supplying doctors, nurses, and other healthcare professionals to hospitals and municipalities across Norway, Sweden, Spain, and the UK.
Helsebemanning is a deliberate AI-forward agency and a sharp critic of vendors who do not deliver. CEO Thom-Erik Gruer and Operations Manager Sweden Marie Bjuhr-Pettersson highlight Globus.ai as a partner that listens, responds quickly, and understands challenges in a holistic way: one clear point of contact, fast turnaround, and a willingness to understand the workflow before changing it.
Globus.ai automatically reads and structures incoming orders and jobs from both emails and VMS portals. It then matches each assignment to relevant candidates based on role and specialty, sorts and filters the candidate pool, distributes daily campaigns to specialty groups, manages responses, and alerts recruiters in real time, so the recruiter only needs to confirm and trigger the campaign.